/* =========================================================
   Influencer Arena: add-on sections (redesign phase)
   Styles ONLY the new sections and elements. Every existing
   section keeps its original look from common.css and the
   page CSS. Colours, radii and type reuse the current theme.
========================================================= */

:root {
    --ia-purple: #6f32e5;
    --ia-violet: #7b2ff7;
    --ia-deep: #5621c2;
    --ia-lilac: #f4efff;
    --ia-mist: #faf7ff;
    --ia-ink: #0b071e;
    --ia-text: #100a21;
    --ia-muted: #555b70;
    --ia-line: #ebe6f5;
    --ia-ease: cubic-bezier(.22, 1, .36, 1);
}

/* Anchor targets land below the sticky navbar */
#how-it-works,
#send-message,
#featured-videos,
#mission,
#ia-what-we-do,
#ia-gallery {
    scroll-margin-top: 100px;
}

/* Sections whose content slides in sideways never cause sideways scrolling */
.brand-form-section,
.faq-form-section,
.contact-form-section,
.mission-section {
    overflow-x: clip;
}

/* ---------- Shared pieces (same look as the site's .badge-label / titles / pill buttons) ---------- */

.ia-badge {
    display: inline-block;
    background: #f0e7ff;
    color: var(--ia-violet);
    padding: 8px 16px;
    border-radius: 20px;
    font-size: 13px;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 1px;
    margin-bottom: 18px;
}

.ia-badge--dark {
    background: rgba(255, 255, 255, .1);
    color: #d9c7ff;
}

.ia-head {
    text-align: center;
    margin-bottom: 48px;
}

.ia-head h2 {
    font-weight: 700;
    color: var(--ia-text);
    margin-bottom: 12px;
}

.ia-head p {
    color: var(--ia-muted);
    font-size: 17px;
    line-height: 1.7;
    max-width: 640px;
    margin: 0 auto;
}

.ia-btn-outline-light {
    display: inline-flex;
    align-items: center;
    border: 2px solid rgba(255, 255, 255, .45);
    border-radius: 30px;
    padding: 8px 24px;
    background: transparent;
    color: #fff;
    font-weight: 500;
    font-size: 16px;
    line-height: 1.5;
    text-decoration: none;
    cursor: pointer;
    transition: .3s;
}

.ia-btn-outline-light:hover {
    background: #fff;
    border-color: #fff;
    color: var(--ia-violet);
}

.ia-audience .btn .fa-arrow-right,
.ia-band .btn .fa-arrow-right,
.ia-cta .fa-arrow-right,
.ia-gallery .btn .fa-arrow-right {
    transition: translate .3s var(--ia-ease);
}

.ia-audience .btn:hover .fa-arrow-right,
.ia-band .btn:hover .fa-arrow-right,
.ia-cta :is(.btn, .ia-btn-outline-light):hover .fa-arrow-right,
.ia-gallery .btn:hover .fa-arrow-right {
    translate: 4px 0;
}

:is(.ia-switch__tab, .ia-tile, .ia-btn-outline-light, .ia-top):focus-visible {
    outline: 3px solid rgba(123, 47, 247, .45);
    outline-offset: 3px;
}

/* ---------- Add-on 1: "For Brands / For Creators" switch ---------- */

.ia-audience {
    background: var(--ia-mist);
    padding: 80px 0;
}

.ia-switch {
    position: relative;
    display: inline-grid;
    grid-template-columns: 1fr 1fr;
    padding: 6px;
    border-radius: 18px;
    background: #fff;
    border: 1px solid #e6d7ff;
    box-shadow: 0 10px 30px rgba(123, 47, 247, .06);
    margin-bottom: 44px;
}

.ia-switch__thumb {
    position: absolute;
    top: 6px;
    bottom: 6px;
    left: 6px;
    width: calc((100% - 12px) / 2);
    border-radius: 14px;
    background: var(--ia-violet);
    box-shadow: 0 8px 20px rgba(123, 47, 247, .28);
    transition: translate .45s var(--ia-ease);
}

.ia-switch[data-active="1"] .ia-switch__thumb {
    translate: 100% 0;
}

.ia-switch__tab {
    position: relative;
    z-index: 1;
    min-width: 170px;
    height: 50px;
    padding: 0 24px;
    border: 0;
    border-radius: 14px;
    background: transparent;
    font-family: inherit;
    font-size: 17px;
    font-weight: 700;
    color: #555;
    cursor: pointer;
    transition: color .3s ease;
}

.ia-switch__tab.is-active {
    color: #fff;
}

.js .ia-panel:not(.is-active) {
    display: none;
}

.ia-panel__label {
    text-align: center;
    font-weight: 700;
    color: var(--ia-purple);
    margin: 0 0 16px;
}

.js .ia-panel__label {
    display: none;
}

.ia-panel + .ia-panel {
    margin-top: 40px;
}

.js .ia-panel + .ia-panel {
    margin-top: 0;
}

.ia-point {
    height: 100%;
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    padding: 30px 24px;
    text-align: center;
    transition: transform .3s ease, box-shadow .3s ease;
}

.ia-point:hover {
    transform: translateY(-5px);
    box-shadow: 0 15px 30px rgba(111, 50, 229, .1);
}

.ia-point__icon {
    width: 60px;
    height: 60px;
    border-radius: 50%;
    margin: 0 auto 20px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 24px;
    background: var(--ia-lilac);
    color: var(--ia-purple);
}

.ia-point h3 {
    font-size: 18px;
    font-weight: 700;
    color: var(--ia-text);
    margin-bottom: 8px;
}

.ia-point p {
    color: var(--ia-muted);
    font-size: 15px;
    line-height: 1.7;
    margin: 0;
}

/* ---------- Add-on 2: numbered "What we do" rows ---------- */

.ia-wwd {
    background: #fff;
    padding: 80px 0;
}

.ia-rows {
    list-style: none;
    margin: 0;
    padding: 0;
    border-bottom: 1px solid var(--ia-line);
}

.ia-row {
    display: grid;
    grid-template-columns: clamp(76px, 10vw, 140px) minmax(0, 1fr) auto;
    align-items: center;
    gap: clamp(16px, 3vw, 40px);
    padding: clamp(22px, 3vw, 32px) 8px;
    border-top: 1px solid var(--ia-line);
}

.ia-row__num {
    font-weight: 700;
    font-size: clamp(46px, 6.5vw, 88px);
    line-height: 1;
    letter-spacing: -.03em;
    color: #e9ddff;
    transition: color .35s var(--ia-ease);
}

.ia-row__body {
    transition: translate .35s var(--ia-ease);
}

.ia-row__title {
    font-size: clamp(20px, 2.3vw, 30px);
    font-weight: 700;
    line-height: 1.25;
    color: var(--ia-text);
    margin: 0 0 6px;
}

.ia-row__desc {
    color: var(--ia-muted);
    font-size: clamp(14px, 1.15vw, 17px);
    line-height: 1.7;
    max-width: 680px;
    margin: 0;
}

.ia-row__arrow {
    width: 52px;
    height: 52px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--ia-lilac);
    color: var(--ia-violet);
    opacity: 0;
    translate: -8px 0;
    transition: opacity .3s ease, translate .35s var(--ia-ease), background-color .3s ease, color .3s ease;
}

.ia-row:hover .ia-row__num {
    color: var(--ia-violet);
}

.ia-row:hover .ia-row__body {
    translate: 8px 0;
}

.ia-row:hover .ia-row__arrow {
    opacity: 1;
    translate: 0 0;
    background: var(--ia-violet);
    color: #fff;
}

/* ---------- Add-on 3: statement band ---------- */

.ia-band {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    background: var(--ia-ink);
    color: #fff;
    text-align: center;
    padding: 110px 0;
}

.ia-band::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -1;
    pointer-events: none;
    background:
        radial-gradient(55% 75% at 50% 0%, rgba(123, 47, 247, .45), transparent 70%),
        radial-gradient(35% 50% at 92% 100%, rgba(156, 92, 255, .22), transparent 70%);
}

.ia-band__title {
    font-weight: 700;
    font-size: clamp(30px, 5vw, 64px);
    line-height: 1.12;
    letter-spacing: -.01em;
    color: #fff;
    max-width: 1000px;
    margin: 0 auto 22px;
}

.ia-accent {
    color: #b892ff;
}

.ia-band__sub {
    color: rgba(255, 255, 255, .78);
    font-size: clamp(15px, 1.4vw, 19px);
    line-height: 1.8;
    max-width: 640px;
    margin: 0 auto 34px;
}

/* word-by-word reveal masks (created by animations.js) */
.ia-word {
    display: inline-block;
    overflow: hidden;
    vertical-align: top;
    padding-bottom: .12em;
    margin-bottom: -.12em;
}

.ia-word__in {
    display: inline-block;
}

/* ---------- Add-on 4: campaign gallery ---------- */

.ia-gallery {
    background: #fff;
    padding: 80px 0;
}

.ia-gallery__head {
    display: flex;
    align-items: flex-end;
    justify-content: space-between;
    gap: 24px;
    margin-bottom: 40px;
}

.ia-gallery__head .ia-head {
    text-align: left;
    margin: 0;
}

.ia-gallery__head .ia-head p {
    margin: 0;
}

.ia-gallery__grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 16px;
}

.ia-tile {
    position: relative;
    display: block;
    aspect-ratio: 4 / 5;
    border-radius: 18px;
    overflow: hidden;
    isolation: isolate;
    background: #000;
    box-shadow: 0 8px 25px rgba(35, 20, 70, .08);
}

.ia-tile img {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    object-fit: cover;
    transition: scale .6s var(--ia-ease);
}

.ia-tile:hover img {
    scale: 1.06;
}

.ia-tile__platform {
    position: absolute;
    top: 12px;
    right: 12px;
    z-index: 2;
    width: 36px;
    height: 36px;
    border-radius: 10px;
    background: #fff;
    color: #e1306c;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 20px;
    box-shadow: 0 5px 15px rgba(0, 0, 0, .12);
}

.ia-tile__play {
    position: absolute;
    top: 50%;
    left: 50%;
    z-index: 2;
    width: 56px;
    height: 56px;
    translate: -50% -50%;
    border: 3px solid #fff;
    border-radius: 50%;
    background: rgba(0, 0, 0, .25);
    backdrop-filter: blur(4px);
    color: #fff;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 18px;
    transition: background-color .3s ease, scale .3s ease;
}

.ia-tile:hover .ia-tile__play {
    background: var(--ia-violet);
    scale: 1.08;
}

.ia-tile__caption {
    position: absolute;
    left: 0;
    right: 0;
    bottom: 0;
    z-index: 2;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 8px;
    padding: 72px 16px 16px;
    background: linear-gradient(to top, rgba(11, 7, 30, .94) 0%, rgba(11, 7, 30, .72) 45%, rgba(11, 7, 30, 0) 100%);
    color: #fff;
    translate: 0 8px;
    transition: translate .4s var(--ia-ease);
}

.ia-tile:hover .ia-tile__caption {
    translate: 0 0;
}

.ia-tile__handle {
    min-width: 0;
    font-size: 14px;
    font-weight: 700;
    white-space: nowrap;
    overflow: hidden;
    text-overflow: ellipsis;
}

.ia-tile__watch {
    font-size: 13px;
    font-weight: 600;
    white-space: nowrap;
    opacity: 0;
    transition: opacity .3s ease;
}

.ia-tile:hover .ia-tile__watch {
    opacity: 1;
}

/* no hover on touch screens: give the handle the full width */
@media (hover: none) {
    .ia-tile__watch {
        display: none;
    }

    .ia-tile__caption {
        translate: 0 0;
    }
}

/* ---------- Add-on 5: closing call-to-action ---------- */

.ia-cta {
    background: #fff;
    padding: 80px 0;
}

.ia-cta__box {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    border-radius: 25px;
    background: var(--ia-ink);
    color: #fff;
    text-align: center;
    padding: clamp(48px, 7vw, 90px) clamp(22px, 6vw, 80px);
    box-shadow: 0 20px 40px rgba(123, 47, 247, .18);
}

.ia-cta__box::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -1;
    pointer-events: none;
    background:
        radial-gradient(60% 80% at 50% 0%, rgba(123, 47, 247, .5), transparent 70%),
        radial-gradient(30% 45% at 0% 100%, rgba(156, 92, 255, .25), transparent 70%);
}

.ia-cta__title {
    font-weight: 700;
    font-size: clamp(28px, 4vw, 52px);
    line-height: 1.15;
    color: #fff;
    max-width: 860px;
    margin: 0 auto 16px;
}

.ia-cta__sub {
    color: rgba(255, 255, 255, .78);
    font-size: clamp(15px, 1.3vw, 18px);
    line-height: 1.8;
    max-width: 560px;
    margin: 0 auto 32px;
}

.ia-cta__actions {
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    justify-content: center;
}

/* ---------- Add-on 6: scroll progress bar + back-to-top button (created by animations.js) ---------- */

.ia-progress {
    position: fixed;
    top: 0;
    left: 0;
    right: 0;
    height: 3px;
    z-index: 999;
    pointer-events: none;
}

.ia-progress span {
    display: block;
    height: 100%;
    background: linear-gradient(90deg, #7b2ff7, #9c5cff);
    transform-origin: 0 50%;
    scale: var(--p, 0) 1;
}

.ia-top {
    position: fixed;
    right: 20px;
    bottom: 20px;
    z-index: 997;
    width: 46px;
    height: 46px;
    border: 0;
    border-radius: 50%;
    background: linear-gradient(135deg, #7b2ff7, #5f1ddf);
    color: #fff;
    font-size: 16px;
    display: flex;
    align-items: center;
    justify-content: center;
    box-shadow: 0 10px 24px rgba(111, 50, 229, .35);
    cursor: pointer;
    opacity: 0;
    visibility: hidden;
    translate: 0 12px;
    transition: opacity .3s ease, visibility .3s ease, translate .35s var(--ia-ease), box-shadow .3s ease;
}

.ia-top.is-visible {
    opacity: 1;
    visibility: visible;
    translate: 0 0;
}

.ia-top:hover {
    box-shadow: 0 14px 30px rgba(111, 50, 229, .45);
}

/* ---------- Responsive ---------- */

@media (min-width: 992px) {
    .ia-gallery__grid {
        grid-template-columns: repeat(3, minmax(0, 1fr));
        gap: 20px;
    }
}

@media (min-width: 1200px) {
    .ia-gallery__grid {
        grid-template-columns: repeat(4, minmax(0, 1fr));
        gap: 24px;
    }
}

@media (max-width: 767.98px) {
    .ia-audience,
    .ia-wwd,
    .ia-gallery,
    .ia-cta {
        padding: 64px 0;
    }

    .ia-band {
        padding: 72px 0;
    }

    .ia-head {
        margin-bottom: 36px;
    }

    .ia-head p {
        font-size: 16px;
    }
}

@media (max-width: 575.98px) {
    .ia-switch {
        display: grid;
        width: 100%;
    }

    .ia-switch__tab {
        min-width: 0;
        padding: 0 10px;
        font-size: 15px;
    }

    .ia-row {
        grid-template-columns: 56px minmax(0, 1fr);
        padding: 22px 4px;
    }

    .ia-row__arrow {
        display: none;
    }

    .ia-gallery__head {
        display: block;
    }

    .ia-tile {
        border-radius: 14px;
    }

    .ia-tile__play {
        width: 46px;
        height: 46px;
        font-size: 15px;
    }

    .ia-tile__caption {
        padding: 56px 12px 12px;
    }

    .ia-tile__watch {
        display: none;
    }

    .ia-tile__handle {
        font-size: 12px;
    }

    .ia-top {
        right: 14px;
        bottom: 14px;
        width: 42px;
        height: 42px;
    }
}

/* =========================================================
   Content add-ons: new pages (services, industries, resources,
   calculator, FAQ, guides) and the new sections on existing
   pages. Same palette, Poppins, card style and buttons as the
   site; nothing above this line is changed.
========================================================= */

/* Anchors stop below the sticky navbar: one value for every target, used by the browser
   (no-JS, reduced motion, links from other pages) and by Lenis alike. It replaces the
   per-section margins above, which Lenis would otherwise add on top of its own offset. */
html {
    scroll-padding-top: 100px;
}

#how-it-works,
#send-message,
#featured-videos,
#mission,
#ia-what-we-do,
#ia-gallery {
    scroll-margin-top: 0;
}

/* ---------- section shell + small shared pieces ---------- */

.ia-sec {
    position: relative;
    background: #fff;
    padding: 90px 0;
}

.ia-sec--mist {
    background: var(--ia-mist);
}

.ia-head--left {
    text-align: left;
}

.ia-sec .ia-head h2,
.ia-sec .ia-head p,
.ia-perf h2 {
    text-wrap: balance;
}

.ia-head--left p {
    margin: 0;
}

.ia-more {
    margin-top: 44px;
    text-align: center;
}

.ia-link {
    display: inline-flex;
    align-items: center;
    gap: 8px;
    color: var(--ia-purple);
    font-weight: 600;
    text-decoration: none;
}

.ia-link:hover {
    color: var(--ia-deep);
}

.ia-link--light {
    color: #d9c7ff;
}

.ia-link--light:hover {
    color: #fff;
}

.ia-link i,
.ia-page-hero .btn .fa-arrow-right,
.ia-engine .btn .fa-arrow-right,
.ia-sec .btn .fa-arrow-right {
    transition: translate .3s var(--ia-ease);
}

.ia-link:hover i,
.ia-page-hero .btn:hover .fa-arrow-right,
.ia-engine .btn:hover .fa-arrow-right,
.ia-sec .btn:hover .fa-arrow-right {
    translate: 4px 0;
}

:is(.ia-link, .ia-guide, .ia-indchip, .ia-quick, .ia-navbtn, .ia-crumbs a, .ia-toc a, .ia-proofchip, .ia-gloss__letters a):focus-visible {
    outline: 3px solid rgba(123, 47, 247, .45);
    outline-offset: 3px;
}

/* ---------- page hero (new pages) ---------- */

.ia-page-hero {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    background: linear-gradient(135deg, #faf7ff 0%, #f4efff 55%, #efe3fa 100%);
    padding: clamp(56px, 8vw, 110px) 0 clamp(56px, 7vw, 92px);
    text-align: center;
}

.ia-page-hero::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -1;
    pointer-events: none;
    background:
        radial-gradient(38% 55% at 88% 10%, rgba(123, 47, 247, .16), transparent 70%),
        radial-gradient(32% 50% at 6% 94%, rgba(156, 92, 255, .14), transparent 70%);
}

.ia-crumbs {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    gap: 4px 10px;
    list-style: none;
    margin: 0 0 22px;
    padding: 0;
    font-size: 14px;
    color: var(--ia-muted);
}

.ia-crumbs li + li::before {
    content: "/";
    margin-right: 10px;
    color: #b7a3e6;
}

.ia-crumbs a {
    color: var(--ia-muted);
    text-decoration: none;
}

.ia-crumbs a:hover {
    color: var(--ia-purple);
}

.ia-crumbs [aria-current] {
    color: var(--ia-purple);
    font-weight: 500;
}

.ia-page-hero h1 {
    font-weight: 700;
    font-size: clamp(32px, 5vw, 60px);
    line-height: 1.15;
    letter-spacing: -.01em;
    color: var(--ia-text);
    max-width: 1100px;
    margin: 0 auto 18px;
    text-wrap: balance;
}

.ia-page-hero__intro {
    text-wrap: balance;
    color: var(--ia-muted);
    font-size: clamp(16px, 1.35vw, 19px);
    line-height: 1.75;
    max-width: 720px;
    margin: 0 auto 32px;
}

.ia-page-hero__actions {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    gap: 14px;
}

/* big typographic proof row */
.ia-proof {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    max-width: 1000px;
    margin: clamp(44px, 6vw, 72px) auto 0;
    padding: 0;
    list-style: none;
}

.ia-proof li {
    padding: 4px 14px;
}

.ia-proof li + li {
    border-left: 1px solid #dccbfa;
}

.ia-proof__num {
    display: flex;
    align-items: center;
    justify-content: center;
    min-height: clamp(36px, 4.3vw, 56px);
    font-weight: 700;
    font-size: clamp(30px, 3.8vw, 50px);
    line-height: 1.1;
    letter-spacing: -.02em;
    color: var(--ia-text);
}

.ia-proof__num--place {
    gap: 8px;
    font-size: clamp(21px, 2.3vw, 31px);
    letter-spacing: -.01em;
}

.ia-proof__num--place i {
    color: var(--ia-purple);
    font-size: .8em;
}

.ia-proof__label {
    display: block;
    margin-top: 6px;
    color: var(--ia-muted);
    font-size: 14px;
    font-weight: 500;
}

/* rotating words: their own line, fixed height, so nothing below moves */
.ia-rotate {
    display: block;
    position: relative;
    height: 1.25em;
    line-height: 1.25;
    overflow: hidden;
    white-space: nowrap;
}

.ia-rotate__item {
    display: inline-block;
}

/* ---------- "Two ways we grow brands" engine panels ---------- */

.ia-engines {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 24px;
}

.ia-engine {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    display: flex;
    flex-direction: column;
    height: 100%;
    padding: clamp(28px, 3.6vw, 48px);
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 24px;
    box-shadow: 0 10px 30px rgba(35, 20, 70, .04);
    transition: box-shadow .3s ease, border-color .3s ease;
}

.ia-engine:hover {
    border-color: #e2d3ff;
    box-shadow: 0 20px 50px rgba(123, 47, 247, .12);
}

.ia-engine__num {
    position: absolute;
    top: 12px;
    right: 26px;
    z-index: -1;
    font-weight: 700;
    font-size: clamp(72px, 9vw, 130px);
    line-height: 1;
    letter-spacing: -.04em;
    color: #f3ecff;
}

.ia-engine__icon {
    width: 64px;
    height: 64px;
    border-radius: 18px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 26px;
    color: #fff;
    background: linear-gradient(135deg, #7b2ff7, #5f1ddf);
    box-shadow: 0 12px 26px rgba(111, 50, 229, .3);
}

.ia-engine__kicker {
    margin: 26px 0 6px;
    font-size: 13px;
    font-weight: 700;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--ia-violet);
}

.ia-engine h3 {
    font-size: clamp(24px, 2.4vw, 32px);
    font-weight: 700;
    color: var(--ia-text);
    margin: 0 0 12px;
}

.ia-engine p {
    color: var(--ia-muted);
    font-size: 16px;
    line-height: 1.75;
    margin: 0;
}

.ia-ticks {
    list-style: none;
    margin: 22px 0 30px;
    padding: 0;
    display: grid;
    gap: 12px;
}

.ia-ticks li {
    display: flex;
    gap: 12px;
    align-items: flex-start;
    color: var(--ia-text);
    font-weight: 500;
    line-height: 1.55;
}

.ia-ticks i {
    flex-shrink: 0;
    width: 22px;
    height: 22px;
    margin-top: 1px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 11px;
    background: var(--ia-lilac);
    color: var(--ia-purple);
}

.ia-engine .btn,
.ia-engine .ia-link {
    margin-top: auto;
    align-self: flex-start;
}

.ia-engine--compact p {
    margin-bottom: 26px;
}

/* the second engine is dark, like the closing card */
.ia-engine--dark {
    background: var(--ia-ink);
    border-color: var(--ia-ink);
    color: #fff;
}

.ia-engine--dark::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -2;
    pointer-events: none;
    background:
        radial-gradient(60% 70% at 100% 0%, rgba(123, 47, 247, .45), transparent 70%),
        radial-gradient(40% 50% at 0% 100%, rgba(156, 92, 255, .2), transparent 70%);
}

.ia-engine--dark:hover {
    border-color: var(--ia-ink);
    box-shadow: 0 20px 50px rgba(123, 47, 247, .25);
}

.ia-engine--dark .ia-engine__num {
    color: rgba(255, 255, 255, .06);
}

.ia-engine--dark .ia-engine__kicker {
    color: #b892ff;
}

.ia-engine--dark h3,
.ia-engine--dark .ia-ticks li {
    color: #fff;
}

.ia-engine--dark p {
    color: rgba(255, 255, 255, .76);
}

.ia-engine--dark .ia-ticks i {
    background: rgba(255, 255, 255, .12);
    color: #d9c7ff;
}

/* ---------- service detail blocks (alternating) ---------- */

.ia-details {
    display: grid;
    gap: 24px;
}

.ia-detail {
    display: grid;
    grid-template-columns: minmax(0, 4fr) minmax(0, 8fr);
    align-items: center;
    gap: clamp(24px, 4vw, 56px);
    padding: clamp(18px, 2.4vw, 28px);
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 24px;
    transition: box-shadow .3s ease, border-color .3s ease;
}

.ia-detail:hover {
    border-color: #e2d3ff;
    box-shadow: 0 15px 30px rgba(111, 50, 229, .1);
}

.ia-detail:nth-child(even) {
    grid-template-columns: minmax(0, 8fr) minmax(0, 4fr);
}

.ia-detail:nth-child(even) .ia-detail__visual {
    order: 2;
}

.ia-detail__visual {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    align-self: stretch;
    min-height: 220px;
    border-radius: 18px;
    display: flex;
    align-items: center;
    justify-content: center;
    background:
        radial-gradient(circle at 1px 1px, rgba(111, 50, 229, .14) 1px, transparent 0) 0 0 / 18px 18px,
        linear-gradient(135deg, #f7f2ff 0%, #ece1ff 100%);
}

.ia-detail__visual::before {
    content: "";
    position: absolute;
    width: 240px;
    height: 240px;
    border-radius: 50%;
    z-index: -1;
    background: radial-gradient(circle, rgba(123, 47, 247, .22), transparent 70%);
}

.ia-detail__num {
    position: absolute;
    top: 16px;
    left: 20px;
    font-size: 14px;
    font-weight: 700;
    letter-spacing: .1em;
    color: var(--ia-purple);
}

.ia-detail__icon {
    width: 104px;
    height: 104px;
    border-radius: 30px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 42px;
    background: #fff;
    color: var(--ia-violet);
    box-shadow: 0 20px 44px rgba(111, 50, 229, .2);
}

.ia-detail__body {
    padding: 8px 0;
}

.ia-detail h3 {
    font-size: clamp(22px, 2.2vw, 28px);
    font-weight: 700;
    color: var(--ia-text);
    margin: 0 0 10px;
}

.ia-detail p {
    color: var(--ia-muted);
    line-height: 1.75;
    margin: 0 0 18px;
}

.ia-meta {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 16px 24px;
    margin: 0;
}

.ia-meta > div:first-child {
    grid-column: 1 / -1;
}

.ia-meta dt {
    font-size: 12.5px;
    font-weight: 700;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--ia-text);
    margin-bottom: 8px;
}

.ia-meta dd {
    margin: 0;
    color: var(--ia-muted);
    line-height: 1.7;
}

.ia-chips {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    list-style: none;
    margin: 0;
    padding: 0;
}

.ia-chips li {
    padding: 5px 14px;
    border-radius: 50px;
    background: var(--ia-lilac);
    color: var(--ia-deep);
    font-size: 14px;
    font-weight: 500;
    line-height: 1.5;
}

.ia-detail .ia-link {
    margin-top: 18px;
}

/* ---------- performance campaigns (dark) ---------- */

.ia-perf {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    background: var(--ia-ink);
    color: #fff;
    padding: 100px 0;
}

.ia-perf::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -1;
    pointer-events: none;
    background:
        radial-gradient(45% 60% at 0% 0%, rgba(123, 47, 247, .4), transparent 70%),
        radial-gradient(40% 55% at 100% 100%, rgba(156, 92, 255, .22), transparent 70%);
}

.ia-perf h2 {
    color: #fff;
    font-weight: 700;
    font-size: clamp(30px, 3.8vw, 48px);
    line-height: 1.15;
    margin: 0 0 18px;
}

.ia-perf__lead {
    color: rgba(255, 255, 255, .78);
    font-size: clamp(15px, 1.3vw, 18px);
    line-height: 1.8;
    max-width: 520px;
    margin: 0 0 30px;
}

.ia-perf .ia-rows {
    border-bottom-color: rgba(255, 255, 255, .12);
}

.ia-perf .ia-row {
    grid-template-columns: clamp(52px, 6vw, 80px) minmax(0, 1fr);
    border-top-color: rgba(255, 255, 255, .12);
    padding: 24px 4px;
}

.ia-perf .ia-row__num {
    font-size: clamp(32px, 3.6vw, 48px);
    color: rgba(184, 146, 255, .4);
}

.ia-perf .ia-row:hover .ia-row__num {
    color: #b892ff;
}

.ia-perf .ia-row__title {
    color: #fff;
    font-size: clamp(18px, 1.7vw, 22px);
}

.ia-perf .ia-row__desc {
    color: rgba(255, 255, 255, .72);
    font-size: 15.5px;
}

/* ---------- process timeline (line fills while you scroll) ---------- */

.ia-timeline {
    position: relative;
    max-width: 860px;
    margin: 0 auto;
}

.ia-timeline__track,
.ia-timeline__fill {
    position: absolute;
    top: 32px;
    left: 31px;
    width: 3px;
    height: var(--len, calc(100% - 64px));
    border-radius: 3px;
}

.ia-timeline__track {
    background: #ece3fd;
}

.ia-timeline__fill {
    background: linear-gradient(#7b2ff7, #9c5cff);
    transform-origin: 50% 0;
    scale: 1 var(--line, 1);
}

.ia-timeline__list {
    list-style: none;
    margin: 0;
    padding: 0;
}

.ia-timeline__step {
    position: relative;
    display: grid;
    grid-template-columns: 64px minmax(0, 1fr);
    gap: clamp(18px, 3vw, 32px);
    padding-bottom: 36px;
}

.ia-timeline__step:last-child {
    padding-bottom: 0;
}

.ia-timeline__dot {
    position: relative;
    z-index: 1;
    width: 64px;
    height: 64px;
    border-radius: 50%;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 22px;
    background: var(--ia-violet);
    border: 2px solid var(--ia-violet);
    color: #fff;
    box-shadow: 0 10px 24px rgba(123, 47, 247, .3);
    transition: background-color .4s ease, color .4s ease, border-color .4s ease, box-shadow .4s ease;
}

.ia-timeline__card {
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    padding: 22px 26px;
    transition: border-color .4s ease, box-shadow .4s ease;
}

.ia-timeline__label {
    display: block;
    font-size: 13px;
    font-weight: 700;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--ia-violet);
    margin-bottom: 4px;
}

.ia-timeline__card h3 {
    font-size: 20px;
    font-weight: 700;
    color: var(--ia-text);
    margin: 0 0 6px;
}

.ia-timeline__card p {
    color: var(--ia-muted);
    line-height: 1.7;
    margin: 0;
}

/* ---------- comparison: table on desktop, cards on phones ---------- */

.ia-compare {
    border: 1px solid #f0eaff;
    border-radius: 24px;
    overflow: hidden;
    background: #fff;
    box-shadow: 0 15px 40px rgba(123, 47, 247, .06);
}

.ia-compare table {
    width: 100%;
    border-collapse: collapse;
}

.ia-compare th,
.ia-compare td {
    padding: 20px 24px;
    text-align: left;
    vertical-align: top;
    line-height: 1.6;
    border-top: 1px solid var(--ia-line);
}

.ia-compare thead th {
    border-top: 0;
    background: var(--ia-mist);
    font-size: 13px;
    font-weight: 700;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--ia-muted);
}

.ia-compare thead th:last-child {
    background: var(--ia-violet);
    color: #fff;
}

.ia-compare tbody th {
    width: 22%;
    font-weight: 700;
    color: var(--ia-text);
}

.ia-compare td {
    width: 39%;
    color: var(--ia-muted);
}

.ia-compare td:last-child {
    background: #fbf8ff;
    color: var(--ia-text);
    font-weight: 500;
}

.ia-compare td i {
    width: 16px;
    margin-right: 8px;
    text-align: center;
}

.ia-compare .fa-xmark {
    color: #a29bb3;
}

.ia-compare .fa-check {
    color: var(--ia-purple);
}

/* ---------- FAQ hub ---------- */

.ia-faq .accordion-button::before {
    content: "+";
    display: inline-block;
    width: 20px;
    text-align: center;
    line-height: 1;
    transition: rotate .35s var(--ia-ease);
}

.ia-faq .accordion-button:not(.collapsed)::before {
    content: "+";
    rotate: 45deg;
}

.ia-faq .accordion-body a,
.ia-faqbox p a {
    color: var(--ia-purple);
    font-weight: 500;
}

.ia-faqbox {
    display: grid;
    grid-template-columns: minmax(0, 1fr) auto;
    align-items: center;
    gap: 24px 40px;
    padding: clamp(26px, 4vw, 48px);
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 24px;
}

.ia-faqbox h2 {
    font-weight: 700;
    font-size: clamp(24px, 2.6vw, 32px);
    color: var(--ia-text);
    margin: 0 0 8px;
}

.ia-faqbox p {
    color: var(--ia-muted);
    margin: 0 0 16px;
    line-height: 1.7;
}

.ia-contactlist {
    display: flex;
    flex-wrap: wrap;
    gap: 10px 26px;
    list-style: none;
    margin: 0;
    padding: 0;
}

.ia-contactlist li {
    color: var(--ia-text);
    font-weight: 500;
}

.ia-contactlist i {
    color: var(--ia-purple);
    margin-right: 8px;
}

.ia-contactlist a {
    color: var(--ia-text);
    font-weight: 500;
    text-decoration: none;
}

.ia-contactlist a:hover {
    color: var(--ia-purple);
}

/* ---------- industries ---------- */

.ia-inds {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 24px;
}

.ia-ind {
    position: relative;
    display: flex;
    flex-direction: column;
    height: 100%;
    padding: clamp(24px, 3vw, 36px);
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 24px;
    transition: box-shadow .3s ease, border-color .3s ease;
}

.ia-ind:hover {
    border-color: #e2d3ff;
    box-shadow: 0 20px 44px rgba(111, 50, 229, .12);
}

.ia-ind__top {
    display: flex;
    align-items: center;
    gap: 16px;
    margin-bottom: 16px;
}

.ia-ind__icon {
    flex-shrink: 0;
    width: 60px;
    height: 60px;
    border-radius: 18px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 24px;
    background: var(--ia-lilac);
    color: var(--ia-purple);
}

.ia-ind h3 {
    font-size: clamp(20px, 2vw, 24px);
    font-weight: 700;
    color: var(--ia-text);
    margin: 0;
}

.ia-ind > p {
    color: var(--ia-muted);
    line-height: 1.75;
    margin: 0 0 20px;
}

.ia-ind .ia-meta > div:first-child {
    grid-column: auto;
}

.ia-ind__proof {
    margin-top: auto;
    padding-top: 22px;
}

.ia-proofchip {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 10px 18px;
    border-radius: 14px;
    background: linear-gradient(90deg, #7b2ff7, #5f1ddf);
    color: #fff;
    font-size: 14px;
    font-weight: 600;
    line-height: 1.4;
    text-decoration: none;
    box-shadow: 0 8px 18px rgba(111, 50, 229, .25);
    transition: box-shadow .3s ease;
}

.ia-proofchip:hover {
    color: #fff;
    box-shadow: 0 12px 26px rgba(111, 50, 229, .4);
}

.ia-banner {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    justify-content: space-between;
    gap: 20px 32px;
    padding: clamp(26px, 4vw, 44px);
    border-radius: 24px;
    background: linear-gradient(90deg, #7b2ff7 0%, #5f1ddf 100%);
    color: #fff;
}

.ia-banner h2 {
    color: #fff;
    font-weight: 700;
    font-size: clamp(24px, 2.6vw, 32px);
    margin: 0 0 8px;
}

.ia-banner p {
    color: rgba(255, 255, 255, .88);
    margin: 0;
    max-width: 620px;
    line-height: 1.7;
}

.ia-banner .ia-btn-outline-light {
    flex-shrink: 0;
}

/* industry chips (Home) */
.ia-indchips {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    gap: 16px;
    list-style: none;
    margin: 0;
    padding: 0;
}

.ia-indchips > li {
    flex: 0 1 calc((100% - 64px) / 5);
}

.ia-indchip {
    display: flex;
    align-items: center;
    gap: 12px;
    height: 100%;
    padding: 16px 18px;
    background: #fff;
    border: 1px solid #eee7fb;
    border-radius: 15px;
    color: var(--ia-text);
    font-weight: 600;
    font-size: 15px;
    line-height: 1.35;
    text-decoration: none;
    transition: transform .3s ease, box-shadow .3s ease, border-color .3s ease;
}

.ia-indchip:hover {
    transform: translateY(-5px);
    border-color: #d9c4ff;
    box-shadow: 0 15px 30px rgba(111, 50, 229, .1);
    color: var(--ia-text);
}

.ia-indchip__icon {
    flex-shrink: 0;
    width: 44px;
    height: 44px;
    border-radius: 12px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 18px;
    background: var(--ia-lilac);
    color: var(--ia-purple);
    transition: background-color .3s ease, color .3s ease;
}

.ia-indchip:hover .ia-indchip__icon {
    background: var(--ia-violet);
    color: #fff;
}

/* ---------- guide cards (Home, Resources, related guides) ---------- */

.ia-guides {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 24px;
}

.ia-guides--3 {
    grid-template-columns: repeat(3, minmax(0, 1fr));
}

.ia-guide {
    position: relative;
    display: flex;
    flex-direction: column;
    height: 100%;
    padding: 28px;
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    color: var(--ia-text);
    text-decoration: none;
    transition: transform .3s ease, box-shadow .3s ease, border-color .3s ease;
}

.ia-guide:hover {
    transform: translateY(-5px);
    border-color: #e2d3ff;
    box-shadow: 0 15px 30px rgba(111, 50, 229, .1);
    color: var(--ia-text);
}

.ia-guide__top {
    display: flex;
    align-items: flex-start;
    justify-content: space-between;
    gap: 12px;
    margin-bottom: 20px;
}

.ia-guide__icon {
    flex-shrink: 0;
    width: 52px;
    height: 52px;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 21px;
    background: var(--ia-lilac);
    color: var(--ia-purple);
}

.ia-guide__tag {
    padding: 5px 12px;
    border-radius: 50px;
    background: #f0e7ff;
    color: var(--ia-violet);
    font-size: 12px;
    font-weight: 700;
    letter-spacing: .04em;
    text-transform: uppercase;
    white-space: nowrap;
}

.ia-guide h3 {
    font-size: 19px;
    font-weight: 700;
    line-height: 1.35;
    margin: 0 0 10px;
}

.ia-guide p {
    color: var(--ia-muted);
    font-size: 15px;
    line-height: 1.7;
    margin: 0 0 22px;
}

.ia-guide__foot {
    margin-top: auto;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 12px;
    font-size: 14px;
    color: var(--ia-muted);
}

.ia-guide__more {
    color: var(--ia-purple);
    font-weight: 600;
    white-space: nowrap;
}

.ia-guide__more i {
    margin-left: 6px;
    transition: translate .3s var(--ia-ease);
}

.ia-guide:hover .ia-guide__more i {
    translate: 4px 0;
}

/* dark tool card (calculator) */
.ia-guide--tool {
    background: var(--ia-ink);
    color: #fff;
}

.ia-guide--tool:hover {
    color: #fff;
}

.ia-guide--tool .ia-guide__icon {
    background: rgba(255, 255, 255, .1);
    color: #d9c7ff;
}

.ia-guide--tool .ia-guide__tag {
    background: rgba(255, 255, 255, .1);
    color: #d9c7ff;
}

.ia-guide--tool p,
.ia-guide--tool .ia-guide__foot {
    color: rgba(255, 255, 255, .74);
}

.ia-guide--tool .ia-guide__more {
    color: #d9c7ff;
}

/* featured guide: full width, with a visual */
.ia-guide--featured {
    display: grid;
    grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
    gap: clamp(24px, 4vw, 56px);
    align-items: stretch;
    padding: clamp(24px, 3.4vw, 44px);
    border-radius: 24px;
    margin-bottom: 24px;
}

.ia-guide--featured h3 {
    font-size: clamp(24px, 2.6vw, 34px);
    line-height: 1.25;
}

.ia-guide--featured p {
    font-size: 16.5px;
}

.ia-guide__text {
    display: flex;
    flex-direction: column;
}

.ia-guide__visual {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    min-height: 220px;
    border-radius: 18px;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 14px;
    background: linear-gradient(135deg, #7b2ff7 0%, #5f1ddf 100%);
    color: #fff;
}

.ia-guide__visual::before {
    content: "";
    position: absolute;
    width: 260px;
    height: 260px;
    border-radius: 50%;
    left: -70px;
    top: -90px;
    z-index: -1;
    background: rgba(255, 255, 255, .08);
}

.ia-guide__visual i {
    font-size: 54px;
}

.ia-guide__visual span {
    font-size: 13px;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
    color: rgba(255, 255, 255, .85);
}

/* animated glow border (rotation runs only while on screen; see animations.css) */
@property --ia-angle {
    syntax: "<angle>";
    inherits: false;
    initial-value: 0deg;
}

.ia-glow {
    border: 2px solid transparent;
    background:
        linear-gradient(var(--ia-glow-fill, #fff), var(--ia-glow-fill, #fff)) padding-box,
        conic-gradient(from var(--ia-angle), #7b2ff7, #d9c7ff, #9c5cff, #f4efff, #7b2ff7) border-box;
}

.ia-guide--tool.ia-glow {
    --ia-glow-fill: var(--ia-ink);
}

.ia-guide.ia-glow:hover {
    border-color: transparent;
}

/* ---------- glossary ---------- */

.ia-gloss__tools {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    justify-content: space-between;
    gap: 14px 24px;
    margin-bottom: 22px;
}

.ia-search {
    position: relative;
    flex: 1 1 300px;
    max-width: 460px;
}

html:not(.js) .ia-search,
html:not(.js) .ia-gloss__count {
    display: none;
}

.ia-search i {
    position: absolute;
    left: 18px;
    top: 50%;
    translate: 0 -50%;
    color: var(--ia-muted);
    pointer-events: none;
}

.ia-search input {
    width: 100%;
    height: 52px;
    padding: 0 18px 0 46px;
    border: 1px solid #e9ddff;
    border-radius: 50px;
    font: inherit;
    font-size: 16px;
    color: var(--ia-text);
    background: #fff;
    transition: border-color .2s ease, box-shadow .2s ease;
}

.ia-search input::placeholder {
    color: #8d88a0;
}

.ia-search input:focus {
    outline: none;
    border-color: var(--ia-violet);
    box-shadow: 0 0 0 4px rgba(123, 47, 247, .14);
}

.ia-gloss__count {
    color: var(--ia-muted);
    font-size: 14px;
    margin: 0;
}

.ia-gloss__letters {
    display: flex;
    flex-wrap: wrap;
    gap: 8px;
    list-style: none;
    margin: 0 0 12px;
    padding: 0;
}

.ia-gloss__letters a {
    width: 40px;
    height: 40px;
    border-radius: 10px;
    display: flex;
    align-items: center;
    justify-content: center;
    background: var(--ia-lilac);
    color: var(--ia-deep);
    font-weight: 700;
    text-decoration: none;
    transition: background-color .25s ease, color .25s ease;
}

.ia-gloss__letters a:hover {
    background: var(--ia-violet);
    color: #fff;
}

.ia-gloss__group {
    display: grid;
    grid-template-columns: 80px minmax(0, 1fr);
    gap: 24px;
    padding: 28px 0;
    border-top: 1px solid var(--ia-line);
}

.ia-gloss__letter {
    font-size: 44px;
    font-weight: 700;
    line-height: 1;
    color: #d9c4ff;
    margin: 0;
}

.ia-gloss__list {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 20px 36px;
    margin: 0;
}

.ia-gloss__item dt {
    font-weight: 700;
    color: var(--ia-text);
    margin-bottom: 4px;
}

.ia-gloss__item dd {
    margin: 0;
    color: var(--ia-muted);
    font-size: 15px;
    line-height: 1.7;
}

.ia-gloss__item dd a {
    color: var(--ia-purple);
    font-weight: 500;
}

.ia-gloss__empty {
    padding: 28px 0;
    border-top: 1px solid var(--ia-line);
    color: var(--ia-muted);
    margin: 0;
}

/* ---------- engagement rate calculator ---------- */

.ia-calc {
    display: grid;
    grid-template-columns: minmax(0, 7fr) minmax(0, 5fr);
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 24px;
    overflow: hidden;
    box-shadow: 0 20px 50px rgba(123, 47, 247, .08);
}

.ia-calc__form {
    padding: clamp(24px, 3.5vw, 44px);
}

.ia-calc__title {
    font-size: 22px;
    font-weight: 700;
    color: var(--ia-text);
    margin: 0 0 6px;
}

.ia-calc__hint {
    color: var(--ia-muted);
    font-size: 15px;
    margin: 0 0 24px;
}

.ia-calc__grid {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 18px;
}

.ia-field--wide {
    grid-column: 1 / -1;
}

.ia-field label {
    display: block;
    font-weight: 600;
    font-size: 15px;
    color: var(--ia-text);
    margin-bottom: 6px;
}

.ia-field__opt {
    font-weight: 400;
    font-size: 13px;
    color: var(--ia-muted);
}

.ia-input {
    width: 100%;
    height: 50px;
    padding: 0 16px;
    border: 1px solid #e3d6fb;
    border-radius: 10px;
    background: #fff;
    font: inherit;
    font-size: 16px;
    color: var(--ia-text);
    transition: border-color .2s ease, box-shadow .2s ease;
}

.ia-input::placeholder {
    color: #8d88a0;
}

.ia-input:focus {
    outline: none;
    border-color: var(--ia-violet);
    box-shadow: 0 0 0 4px rgba(123, 47, 247, .14);
}

.ia-input[aria-invalid="true"] {
    border-color: #c0264f;
}

.ia-field__error {
    color: #b42318;
    font-size: 13.5px;
    font-weight: 500;
    margin: 6px 0 0;
}

.ia-field__error:empty {
    display: none;
}

.ia-calc__actions {
    display: flex;
    flex-wrap: wrap;
    gap: 12px;
    margin-top: 26px;
}

.ia-calc__reset {
    border: 0;
    background: transparent;
    color: var(--ia-muted);
    font: inherit;
    font-weight: 500;
    padding: 10px 14px;
    border-radius: 30px;
    cursor: pointer;
}

.ia-calc__reset:hover {
    color: var(--ia-purple);
}

.ia-calc__reset:focus-visible,
.ia-calc .btn:focus-visible {
    outline: 3px solid rgba(123, 47, 247, .45);
    outline-offset: 3px;
}

.ia-calc__result {
    position: relative;
    overflow: hidden;
    isolation: isolate;
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: clamp(28px, 3.5vw, 44px);
    background: var(--ia-ink);
    color: #fff;
    text-align: center;
}

.ia-calc__result::before {
    content: "";
    position: absolute;
    inset: 0;
    z-index: -1;
    pointer-events: none;
    background:
        radial-gradient(70% 60% at 50% 0%, rgba(123, 47, 247, .5), transparent 70%),
        radial-gradient(40% 40% at 100% 100%, rgba(156, 92, 255, .22), transparent 70%);
}

.ia-calc__label {
    font-size: 13px;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
    color: #d9c7ff;
    margin: 0 0 12px;
}

.ia-calc__value {
    font-size: clamp(52px, 6vw, 80px);
    font-weight: 700;
    line-height: 1;
    letter-spacing: -.02em;
    margin: 0 0 16px;
    font-variant-numeric: tabular-nums;
}

.ia-calc__note {
    color: rgba(255, 255, 255, .78);
    font-size: 15px;
    line-height: 1.7;
    margin: 0;
}

.ia-calc__privacy {
    margin: 22px 0 0;
    font-size: 13px;
    color: rgba(255, 255, 255, .6);
}

.ia-formula {
    margin: 0 0 24px;
    padding: 22px 26px;
    border-radius: 15px;
    background: var(--ia-lilac);
    border: 1px solid #e6d7ff;
    color: var(--ia-text);
    font-weight: 600;
    font-size: clamp(16px, 1.6vw, 19px);
    line-height: 1.6;
    text-align: center;
    text-wrap: balance;
}

/* ---------- creator tiers (Influencers page) ---------- */

.ia-tiers {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 24px;
}

.ia-tier {
    height: 100%;
    padding: 30px 26px;
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    transition: transform .3s ease, box-shadow .3s ease;
}

.ia-tier:hover {
    transform: translateY(-5px);
    box-shadow: 0 15px 30px rgba(111, 50, 229, .1);
}

.ia-bars {
    display: flex;
    align-items: flex-end;
    gap: 6px;
    height: 44px;
    margin-bottom: 22px;
}

.ia-bars span {
    width: 12px;
    border-radius: 4px;
    background: #ece3fd;
}

.ia-bars span:nth-child(1) { height: 30%; }
.ia-bars span:nth-child(2) { height: 55%; }
.ia-bars span:nth-child(3) { height: 80%; }
.ia-bars span:nth-child(4) { height: 100%; }

.ia-bars[data-level="1"] span:nth-child(-n+1),
.ia-bars[data-level="2"] span:nth-child(-n+2),
.ia-bars[data-level="3"] span:nth-child(-n+3),
.ia-bars[data-level="4"] span {
    background: linear-gradient(#9c5cff, #7b2ff7);
}

.ia-tier h3 {
    font-size: 22px;
    font-weight: 700;
    color: var(--ia-text);
    margin: 0 0 8px;
}

.ia-tier__range {
    display: inline-block;
    padding: 4px 12px;
    border-radius: 50px;
    background: #f0e7ff;
    color: var(--ia-violet);
    font-size: 14px;
    font-weight: 600;
    margin-bottom: 14px;
}

.ia-tier p {
    color: var(--ia-muted);
    font-size: 15px;
    line-height: 1.7;
    margin: 0;
}

.ia-note {
    color: var(--ia-muted);
    font-size: 14px;
    margin: 20px 0 0;
    text-align: center;
}

/* ---------- campaign formats carousel (Brands page) ---------- */

.ia-formats__head {
    display: flex;
    align-items: flex-end;
    justify-content: space-between;
    gap: 24px;
    margin-bottom: 40px;
}

.ia-formats__head .ia-head {
    margin: 0;
}

.ia-formats__nav {
    display: flex;
    gap: 10px;
    flex-shrink: 0;
}

.ia-navbtn {
    width: 52px;
    height: 52px;
    border-radius: 50%;
    border: 1px solid #ece7f7;
    background: #fff;
    color: var(--ia-violet);
    display: flex;
    align-items: center;
    justify-content: center;
    cursor: pointer;
    transition: background-color .3s ease, color .3s ease, border-color .3s ease, opacity .3s ease;
}

.ia-navbtn:hover {
    background: var(--ia-violet);
    border-color: var(--ia-violet);
    color: #fff;
}

.ia-navbtn.swiper-button-disabled {
    opacity: .4;
    pointer-events: none;
}

.formatsSwiper .swiper-slide {
    height: auto;
}

.ia-format {
    display: flex;
    flex-direction: column;
    height: 100%;
    padding: 28px 26px;
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    transition: border-color .3s ease;
}

.ia-format:hover {
    border-color: #d9c4ff;
}

.ia-format__icon {
    width: 56px;
    height: 56px;
    border-radius: 16px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-size: 24px;
    margin-bottom: 20px;
    color: #fff;
    background: var(--ia-violet);
}

.ia-format__icon--ig {
    background: linear-gradient(45deg, #f9ce34, #ee2a7b 55%, #6228d7);
}

.ia-format__icon--yt {
    background: #ff0000;
}

.ia-format__icon--fb {
    background: #1877f2;
}

.ia-format__icon--meme {
    background: #fff2d9;
    font-size: 26px;
}

.ia-format__icon--soft {
    background: var(--ia-lilac);
    color: var(--ia-purple);
}

.ia-format__platform {
    display: block;
    font-size: 12.5px;
    font-weight: 700;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--ia-violet);
    margin-bottom: 4px;
}

.ia-format h3 {
    font-size: 20px;
    font-weight: 700;
    color: var(--ia-text);
    margin: 0 0 10px;
}

.ia-format p {
    color: var(--ia-muted);
    font-size: 15px;
    line-height: 1.7;
    margin: 0 0 16px;
}

.ia-format .ia-format__best {
    margin: auto 0 0;
    padding-top: 16px;
    border-top: 1px dashed #e6d7ff;
    color: var(--ia-text);
}

/* ---------- metrics (Our Work) + quick answers (Contact) ---------- */

.ia-metrics {
    display: grid;
    grid-template-columns: repeat(5, minmax(0, 1fr));
    gap: 20px;
}

.ia-metric {
    display: flex;
    flex-direction: column;
    height: 100%;
    padding: 28px 24px;
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    transition: transform .3s ease, box-shadow .3s ease;
}

.ia-metric:hover {
    transform: translateY(-5px);
    box-shadow: 0 15px 30px rgba(111, 50, 229, .1);
}

.ia-metric .ia-point__icon {
    margin: 0 0 18px;
    width: 52px;
    height: 52px;
    font-size: 20px;
}

.ia-metric h3 {
    font-size: 18px;
    font-weight: 700;
    color: var(--ia-text);
    margin: 0 0 8px;
}

.ia-metric p {
    color: var(--ia-muted);
    font-size: 15px;
    line-height: 1.7;
    margin: 0;
}

.ia-metric p:not(.ia-metric__fact) {
    margin-bottom: 14px;
}

.ia-metric .ia-metric__fact {
    margin-top: auto;
    padding-top: 14px;
    border-top: 1px dashed #e6d7ff;
    color: var(--ia-text);
    font-size: 14px;
}

.ia-quicks {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 24px;
    list-style: none;
    margin: 0;
    padding: 0;
}

.ia-quick {
    display: flex;
    align-items: center;
    gap: 18px;
    height: 100%;
    padding: 24px;
    background: #fff;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    color: var(--ia-text);
    text-decoration: none;
    transition: transform .3s ease, box-shadow .3s ease, border-color .3s ease;
}

.ia-quick:hover {
    transform: translateY(-5px);
    border-color: #e2d3ff;
    box-shadow: 0 15px 30px rgba(111, 50, 229, .1);
    color: var(--ia-text);
}

.ia-quick .ia-point__icon {
    flex-shrink: 0;
    margin: 0;
}

.ia-quick h3 {
    font-size: 18px;
    font-weight: 700;
    margin: 0 0 4px;
}

.ia-quick p {
    color: var(--ia-muted);
    font-size: 14.5px;
    line-height: 1.6;
    margin: 0;
}

.ia-quick__arrow {
    margin-left: auto;
    color: var(--ia-violet);
    transition: translate .3s var(--ia-ease);
}

.ia-quick:hover .ia-quick__arrow {
    translate: 4px 0;
}

/* ---------- reverse marquee strip (Home) ---------- */

.ia-strip {
    overflow: hidden;
    background: var(--ia-lilac);
    border-block: 1px solid #ebe1ff;
    padding: 15px 0;
}

.ia-strip__track {
    display: flex;
    width: max-content;
}

.ia-strip__set {
    display: flex;
    flex-shrink: 0;
    align-items: center;
    list-style: none;
    margin: 0;
    padding: 0;
}

.ia-strip__item {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    padding: 0 26px;
    font-size: 15px;
    font-weight: 600;
    color: var(--ia-text);
    white-space: nowrap;
}

.ia-strip__item i {
    color: var(--ia-purple);
    font-size: 17px;
}

.ia-strip__item::after {
    content: "";
    width: 6px;
    height: 6px;
    margin-left: 42px;
    border-radius: 50%;
    background: #c4a9f7;
}

/* ---------- guide article layout ---------- */

.ia-article {
    padding: 80px 0 90px;
    background: #fff;
}

.ia-article__grid {
    display: grid;
    grid-template-columns: minmax(0, 760px);
    justify-content: center;
    gap: 48px;
}

.ia-toc {
    align-self: start;
    background: var(--ia-mist);
    border: 1px solid #efe6ff;
    border-radius: 15px;
    padding: 22px 22px 18px;
}

.ia-toc__title {
    font-size: 13px;
    font-weight: 700;
    letter-spacing: .1em;
    text-transform: uppercase;
    color: var(--ia-text);
    margin: 0 0 10px;
}

.ia-toc ol {
    list-style: none;
    margin: 0;
    padding: 0;
    border-left: 2px solid #e8dcff;
}

.ia-toc a {
    display: block;
    margin-left: -2px;
    padding: 7px 0 7px 16px;
    border-left: 2px solid transparent;
    color: var(--ia-muted);
    font-size: 14.5px;
    line-height: 1.45;
    text-decoration: none;
    transition: color .25s ease, border-color .25s ease;
}

.ia-toc a:hover {
    color: var(--ia-purple);
}

.ia-toc a.is-current {
    color: var(--ia-purple);
    border-left-color: var(--ia-violet);
    font-weight: 600;
}

.ia-prose {
    font-size: 17px;
    line-height: 1.85;
    color: #2c2640;
}

.ia-prose h2 {
    font-size: clamp(24px, 2.6vw, 32px);
    font-weight: 700;
    line-height: 1.25;
    color: var(--ia-text);
    margin: 0 0 16px;
}

.ia-article__sec {
    padding-top: 44px;
}

.ia-article__sec:first-child {
    padding-top: 0;
}

.ia-prose h3 {
    font-size: 20px;
    font-weight: 700;
    color: var(--ia-text);
    margin: 26px 0 8px;
}

.ia-prose p {
    margin: 0 0 18px;
}

.ia-prose ul,
.ia-prose ol {
    margin: 0 0 20px;
    padding-left: 1.3em;
}

.ia-prose li {
    margin-bottom: 8px;
}

.ia-prose a {
    color: var(--ia-purple);
    font-weight: 500;
    text-decoration: underline;
    text-underline-offset: 3px;
}

.ia-prose a:hover {
    color: var(--ia-deep);
}

.ia-prose strong {
    color: var(--ia-text);
}

.ia-prose blockquote {
    margin: 24px 0;
    padding: 20px 24px;
    border-left: 4px solid var(--ia-violet);
    border-radius: 0 15px 15px 0;
    background: var(--ia-mist);
    color: var(--ia-text);
}

.ia-prose blockquote p {
    margin: 0 0 8px;
}

.ia-prose blockquote footer {
    font-size: 14px;
    color: var(--ia-muted);
}

.ia-prose .ia-checklist {
    list-style: none;
    padding: 0;
}

.ia-checklist li {
    position: relative;
    padding-left: 36px;
    margin-bottom: 12px;
}

.ia-checklist li::before {
    content: "";
    position: absolute;
    left: 0;
    top: 5px;
    width: 22px;
    height: 22px;
    border-radius: 7px;
    background:
        url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath fill='none' stroke='%23fff' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round' d='M3.5 8.5l3 3 6-7'/%3E%3C/svg%3E") center / 14px no-repeat,
        var(--ia-violet);
}

.ia-takeaways {
    margin: 0 0 8px;
    padding: 26px 28px 10px;
    border-radius: 18px;
    background: var(--ia-lilac);
    border: 1px solid #e6d7ff;
}

.ia-takeaways h2 {
    font-size: 21px;
    margin-bottom: 14px;
}

.ia-takeaways h2 i {
    color: var(--ia-violet);
    margin-right: 8px;
}

.ia-callout {
    margin: 24px 0;
    padding: 22px 24px;
    border-radius: 15px;
    border: 1px solid #f0eaff;
    background: #fff;
    box-shadow: 0 10px 26px rgba(111, 50, 229, .06);
}

.ia-callout p:last-child {
    margin-bottom: 0;
}

.ia-flag {
    display: block;
    margin-top: 8px;
    font-size: 13.5px;
    color: var(--ia-muted);
}

.ia-table-wrap {
    margin: 0 0 22px;
    border: 1px solid #f0eaff;
    border-radius: 15px;
    overflow: hidden;
}

.ia-table {
    width: 100%;
    border-collapse: collapse;
    font-size: 15.5px;
    line-height: 1.6;
}

.ia-table th,
.ia-table td {
    padding: 14px 18px;
    text-align: left;
    vertical-align: top;
    border-top: 1px solid var(--ia-line);
}

.ia-table thead th {
    border-top: 0;
    background: var(--ia-mist);
    font-size: 12.5px;
    font-weight: 700;
    letter-spacing: .08em;
    text-transform: uppercase;
    color: var(--ia-muted);
}

.ia-table tbody th {
    color: var(--ia-text);
    font-weight: 700;
}

/* gallery: second caption line naming the campaign */
.ia-tile__who {
    display: flex;
    flex-direction: column;
    min-width: 0;
}

.ia-tile__campaign {
    margin-top: 2px;
    font-size: 12px;
    font-weight: 500;
    color: rgba(255, 255, 255, .78);
    white-space: nowrap;
    overflow: hidden;
    text-overflow: ellipsis;
}

/* ---------- responsive ---------- */

@media (min-width: 992px) {
    .ia-article__grid {
        grid-template-columns: 250px minmax(0, 760px);
        gap: clamp(40px, 5vw, 80px);
    }

    .ia-toc {
        position: sticky;
        top: 110px;
        background: transparent;
        border: 0;
        padding: 0;
    }
}

@media (max-width: 1399.98px) {
    .ia-metrics {
        grid-template-columns: repeat(3, minmax(0, 1fr));
    }
}

@media (max-width: 1199.98px) {
    .ia-guides,
    .ia-tiers {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .ia-indchips > li {
        flex-basis: calc((100% - 48px) / 4);
    }
}

@media (max-width: 991.98px) {
    .ia-engines,
    .ia-inds,
    .ia-calc,
    .ia-guide--featured {
        grid-template-columns: minmax(0, 1fr);
    }

    .ia-guides--3,
    .ia-quicks {
        grid-template-columns: minmax(0, 1fr);
    }

    .ia-guide__visual {
        min-height: 160px;
        order: -1;
    }

    .ia-indchips > li {
        flex-basis: calc((100% - 32px) / 3);
    }

    .ia-faqbox {
        grid-template-columns: minmax(0, 1fr);
    }
}

@media (max-width: 767.98px) {
    .ia-sec {
        padding: 64px 0;
    }

    .ia-perf,
    .ia-article {
        padding: 64px 0;
    }

    .ia-proof {
        grid-template-columns: repeat(2, minmax(0, 1fr));
        row-gap: 24px;
    }

    .ia-proof li:nth-child(odd) {
        border-left: 0;
    }

    .ia-detail,
    .ia-detail:nth-child(even) {
        grid-template-columns: minmax(0, 1fr);
    }

    .ia-detail:nth-child(even) .ia-detail__visual {
        order: 0;
    }

    .ia-detail__visual {
        min-height: 120px;
    }

    .ia-detail__icon {
        width: 68px;
        height: 68px;
        border-radius: 20px;
        font-size: 28px;
    }

    .ia-meta {
        grid-template-columns: minmax(0, 1fr);
    }

    .ia-metrics {
        grid-template-columns: repeat(2, minmax(0, 1fr));
    }

    .ia-formats__head {
        display: block;
    }

    .ia-formats__nav {
        margin-top: 22px;
    }

    .ia-gloss__group {
        grid-template-columns: minmax(0, 1fr);
        gap: 12px;
    }

    .ia-gloss__letter {
        font-size: 34px;
    }

    .ia-gloss__list {
        grid-template-columns: minmax(0, 1fr);
    }

    /* comparison table becomes one card per row */
    .ia-compare {
        border: 0;
        border-radius: 0;
        background: none;
        box-shadow: none;
        overflow: visible;
    }

    .ia-compare table,
    .ia-compare tbody,
    .ia-compare tr,
    .ia-compare th,
    .ia-compare td,
    .ia-compare tbody th,
    .ia-compare tbody td {
        display: block;
        width: auto;
    }

    .ia-compare thead {
        position: absolute;
        width: 1px;
        height: 1px;
        overflow: hidden;
        clip-path: inset(50%);
        white-space: nowrap;
    }

    .ia-compare tr {
        margin-bottom: 14px;
        border: 1px solid #f0eaff;
        border-radius: 15px;
        overflow: hidden;
        background: #fff;
    }

    .ia-compare tbody th {
        border-top: 0;
        padding: 16px 18px 6px;
        font-size: 17px;
    }

    .ia-compare td {
        border-top: 0;
        padding: 6px 18px 14px;
    }

    .ia-compare td:last-child {
        padding: 12px 18px 16px;
    }

    .ia-compare td::before {
        content: attr(data-label);
        display: block;
        margin-bottom: 2px;
        font-size: 12px;
        font-weight: 700;
        letter-spacing: .08em;
        text-transform: uppercase;
        color: var(--ia-muted);
    }

    .ia-compare td:last-child::before {
        color: var(--ia-violet);
    }
}

@media (max-width: 575.98px) {
    .ia-tiers,
    .ia-guides,
    .ia-calc__grid {
        grid-template-columns: minmax(0, 1fr);
    }

    .ia-metrics {
        grid-template-columns: minmax(0, 1fr);
    }

    .ia-indchips {
        gap: 12px;
    }

    .ia-indchips > li {
        flex-basis: calc((100% - 12px) / 2);
    }

    .ia-indchip {
        flex-direction: column;
        align-items: flex-start;
        gap: 10px;
        padding: 16px 14px;
        font-size: 14px;
    }

    .ia-timeline__track,
    .ia-timeline__fill {
        top: 24px;
        left: 23px;
        height: var(--len, calc(100% - 48px));
    }

    .ia-timeline__step {
        grid-template-columns: 48px minmax(0, 1fr);
        gap: 14px;
        padding-bottom: 26px;
    }

    .ia-timeline__dot {
        width: 48px;
        height: 48px;
        font-size: 17px;
    }

    .ia-timeline__card {
        padding: 18px;
    }

    .ia-engine__num {
        right: 18px;
    }

    .ia-strip {
        padding: 12px 0;
    }

    .ia-strip__item {
        padding: 0 18px;
        font-size: 14px;
    }

    .ia-strip__item::after {
        margin-left: 30px;
    }

    .ia-prose {
        font-size: 16px;
    }

    .ia-takeaways {
        padding: 22px 20px 8px;
    }

    .ia-quick {
        padding: 20px;
    }

    .ia-tile__campaign {
        font-size: 11px;
    }
}


/* resources: calculator teaser card */
.ia-toolcard {
    padding: clamp(26px, 3.4vw, 40px);
    border-radius: 24px;
}

.ia-toolcard h3 {
    font-size: clamp(21px, 2vw, 26px);
}

.ia-guide .ia-toolcard__formula {
    margin: 4px 0 16px;
    padding: 14px 18px;
    border-radius: 12px;
    background: rgba(255, 255, 255, .08);
    border: 1px solid rgba(255, 255, 255, .12);
    color: #fff;
    font-size: 15px;
    font-weight: 600;
}

/* industries: one practical tip per card */
.ia-ind .ia-ind__tip {
    display: flex;
    gap: 10px;
    align-items: flex-start;
    margin: 18px 0 0;
    padding: 12px 16px;
    border-radius: 12px;
    background: var(--ia-mist);
    border: 1px dashed #e2d3ff;
    color: var(--ia-text);
    font-size: 14.5px;
    line-height: 1.6;
}

.ia-ind__tip i {
    color: var(--ia-purple);
    margin-top: 4px;
}